Finding the path(s) towards profitable e-commerce

Jacques Bughin

No 7, Research Notes from Deutsche Bank Research

Abstract: Relying on a unique and arguably representative sample of transaction e-commerce companies, this paper takes a closer look at whether and how companies could be profitable on-line. This analysis clearly demonstrates that a non-trivial set of winners are emerging, which combine both strong operational excellence as well as fine-tuned to about 3 generic strategic postures.

Keywords: E-tailing; Strategic Clusters; Post entry performance (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:dbrrns:7

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