More ads, more revs? Is there a media bias in the likelihood to be reviewed?

Ralf Dewenter and Ulrich Heimeshoff ()

No 57, DICE Discussion Papers from Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)

Abstract: This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.

Date: 2012
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