Developing a potential business model for the automotive and the energy industry

Holger Benad, Martin Bode, Andreas Hack, Peter Kleine-Möllhoff and Hanna Wagner

No 2013-02, Reutlingen Working Papers on Marketing & Management from Reutlingen University, ESB Business School

Abstract: This paper aims to present a sustainable business model for eMobility. In order to achieve this goal four different working packages are created. First of all different types of innovation are studied and defined focusing on disruptive innovations. Next different definitions of business models are analyzed and a modified business model is designed which includes eight main components - strategy, value proposition, financial aspects, resources, processes, environment, networks & channels as well as customer & market scope. In the following part the company Hilti, a supplier of the construction industry is researched and analyzed regarding its business model and the possible disruptive innovation fleet management. Then based on previous analyses a business model for eMobility is developed. The proposed business model aims at propagating eMobility, making effective advertising and testing different technologies in the field. Therefore the paper is introducing a business model for a taxi company and defining each component in detail. It presents potentials of eMobility in general and facts about the taxi industry to generate a better view of the overall situation. The paper closes with an outlook on further potentials of the proposed business model.

Date: 2013
New Economics Papers: this item is included in nep-ene and nep-ino
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/69240/1/735609608.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:esbwmm:201302

Access Statistics for this paper

More papers in Reutlingen Working Papers on Marketing & Management from Reutlingen University, ESB Business School Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().