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MEDICAL TOURISM MARKET AND INTER-STAKEHOLDERS’ RELATIONS IN TURKEY: A COMPARATIVE INVESTIGATION FROM REVERSE INNOVATION AND DESTINATION GOVERNANCE VIEWPOINT

Armando Aliu (), Hakki Cilginoglu, Ömer Özkan and Dorian Aliu

EconStor Conference Papers from ZBW - Leibniz Information Centre for Economics

Abstract: This study aims to analyze inter-stakeholders’ interactions, destination governance, reverse innovation and the tasks of central government within Turkish medical tourism market. The investigation’s objective is to shed lights on scientists and practitioners regarding to what extent medical tourism is affected by stakeholders. Likewise, the originality of this investigation is that this study is the first attempt that links up reverse innovation and stakeholder approach as a holistic strategy and competitive advantage tool in medical tourism. The statistical evidences of Turkey also support the fact that the incline of medical tourism incomes and benefits is tightly bound on key inter-stakeholders’ collaborations, marketing tools, specific strategies, effective governance mechanism and cooperation with civil society organizations. This study is a thematic case that comprises particular research fields and formulates advanced arguments that are embedded in enriched relevant literature review and the highlights of the 7th International Health Tourism Congress.

Keywords: Medical Tourism; Reverse Innovation; Stakeholders; Collaboration; Destination Governance (search for similar items in EconPapers)
JEL-codes: F63 H51 I11 I15 I18 M38 (search for similar items in EconPapers)
Date: 2016-05
New Economics Papers: this item is included in nep-ara, nep-cse, nep-cwa, nep-hea, nep-ino, nep-pr~, nep-mkt and nep-tur
Note: The authors are grateful to the Republic of Turkey Ministry of Health for supporting them by means of sharing the 2013-2014 statistical datasets. Likewise, they are indebted to the Organizing Committee of the 7th International Health Tourism Congress for their collaboration. Furthermore, the authors would like to express their sincere thanks to Istanbul Commerce University for ensuring them institutional opportunities. A previous version of this research was presented as a proceeding at the 7th International Health Tourism Congress which is organized every year by Health Tourism Association of Turkey. The congress was held on 18-21st November 2015 in Silence Istanbul Hotel & Convention Center (Istanbul / TURKEY). Likewise, this investigation was written in the framework of a large-scale practical research project (Project Code: ICU-DUPA/2015-EUP-01) that is conducted at Istanbul Commerce University, Research and Project Development Academy (DUPA).
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