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Sponsoringstudie 2014 - Die Sponsoringpotenziale in der Fußball-Bundesliga

David M. Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Keywords: Sponsoring; Fußball-Bundesliga; Imagetransfer; Sponsoringaktivierung (search for similar items in EconPapers)
Date: 2014-08-19
New Economics Papers: this item is included in nep-ger and nep-spo
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