CP ALL and the Case of Value Web Creation

Bryane Michael, Christopher Hartwell and Vladimir Korovkin

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Abstract: The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple model, we derive implications for returns on capital, wages and other variables which interest managers.

Keywords: retailing; emerging markets (search for similar items in EconPapers)
JEL-codes: D46 G11 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:esprep:109020

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