EconPapers    
Economics at your fingertips  
 

Competition in the German Electricity Retail Business: Innovation and Growth Strategies

Torsten Amelung

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Abstract: In Europe and especially in Germany short-term price adjustments by retail companies are led by behavioral patterns that follow the logic of the prisoner’s dilemma. In order to escape this short-term competitive pressure, an increasing number of retail companies focus on the diversification of their activities by offering new product lines such as distributed energy solutions. Moreover, there is a trend towards investing in the development of a brand to increase customer loyalty.

Keywords: short term price competition; second-mover-advantage; product versioning; diversification; distributed energy solutions; brand strategy; digitalization; affiliate marketing (search for similar items in EconPapers)
Date: 2020
New Economics Papers: this item is included in nep-com, nep-ene, nep-eur and nep-ind
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/215622/1/1 ... tricityRetail%20.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:esprep:215622

Access Statistics for this paper

More papers in EconStor Preprints from ZBW - Leibniz Information Centre for Economics Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().

 
Page updated 2020-05-12
Handle: RePEc:zbw:esprep:215622