Use of XR to revitalize and activate shop windows

Karin Kueffmann

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Abstract: Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and guided tours. In this paper a concept for the use of AR or VR for vacant spaces in a formerly attractive shopping street is presented. In addition to common technologies and interoperability, the focus lies on revitalisation, interaction and networking of existing actors in a district. The vacancies should be brought to life with XR in a technologically and thematically diverse way, if possible as a participatory concept for many stakeholders, and thus contribute to the revitalisation of the district.

Keywords: Virtual Reality; Augmented Reality; empty shop windows; inner city; retail; activation in showrooms; co content creation; mixed reality; living neighbourhood; urban development (search for similar items in EconPapers)
Date: 2024
Note: Shortened translation into English of Küffmann, Karin: Einsatz von XR zur Belebung von Leerständen. HMD Praxis der Wirtschaftsinformatik (2023). https://doi.org/10.1365/s40702-023-01020-9
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