EconPapers    
Economics at your fingertips  
 

Sponsoringstudie 2013 – 50 Jahre Fußball-Bundesliga: Von den Anfängen des Sponsoring bis zur Gegenwart

David M. Woisetschläger, Christof Backhaus, Jan Dreisbach and Marc Schnöring

EconStor Preprints from ZBW - Leibniz Information Centre for Economics

Keywords: Sponsoring; Fußball-Bundesliga; Sponsoringwirkung; Imagetransfer; Sponsoringerfolg (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-ger and nep-spo
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/88167/1/Sp ... U%20Braunschweig.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:esprep:88167

Access Statistics for this paper

More papers in EconStor Preprints from ZBW - Leibniz Information Centre for Economics Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().

 
Page updated 2023-11-08
Handle: RePEc:zbw:esprep:88167