Fortnite: The business model pattern behind the scene

Timo Schöber and Georg Stadtmann

No 415, Discussion Papers from European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics

Abstract: We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.

Keywords: Fortnite; business model pattern; gaming; e-Sports (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:euvwdp:415

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