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What's driving energy efficient appliance label awareness and purchase propensity?

Bradford Mills and Joachim Schleich

No S1/2009, Working Papers "Sustainability and Innovation" from Fraunhofer Institute for Systems and Innovation Research (ISI)

Abstract: The EU appliance energy consumption labeling scheme is a key component of efforts to increase the diffusion of energy-efficient household appliances. In this paper, the determinants of consumer knowledge of the energy label for house-hold appliances and the choice of class-A energy-efficient appliances are jointly estimated using data from a large survey of more than 20,000 German house-holds. The results for five major appliances suggest that lack of knowledge of the energy label can generate considerable bias in both estimates of rates of uptake of class-A appliances and in estimates of the underlying determinants of choice of class-A appliance. Simulations of the choice to purchase a class-A appliance, given knowledge of the labeling framework, reveal that residence characteristics and, in several cases, regional electricity prices strongly increase the propensity to purchase a class-A appliance, but socio-economic characteristics have surprisingly little impact on appliance energy-class choice.

Date: 2009
New Economics Papers: this item is included in nep-ene
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https://www.econstor.eu/bitstream/10419/28512/1/605186650.pdf (application/pdf)

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Journal Article: What's driving energy efficient appliance label awareness and purchase propensity? (2010) Downloads
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