Preisdifferenzierung im Supply Chain Management

Laura Koppers

No 10, ild Schriftenreihe from FOM Hochschule für Oekonomie & Management, Institut für Logistik- & Dienstleistungsmanagement (ild)

Abstract: In the field of marketing, pricing is a valuable and long-established steering tool. But in the logistics context of co-operative strategies like supply chain management, this field is mainly neglected. Therefore, the author describes the basic principles and effects of price differentiation and suggests some further research regarding pricing in SCM considerations as well as co-operative pricing concepts.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:fomild:10

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