Giving ideas a chance: Systematic development of services in manufacturing industry

Johann Strassl, Günter Schicker and Christian Grasser

No 47, Weidener Diskussionspapiere from University of Applied Sciences Amberg-Weiden (OTH)

Abstract: The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design principles to develop a NSD process in a manufacturing context. Further, a generic NSD framework for manufacturing companies and a five-stage service development process framework is presented in detail. Managers need to be aware of the interrelationship that exists between NSD and NPD. A number of managerial implications are proposed and discussed. This paper emphasizes the importance of NSD lifecycle management, something that has not previously been extensively studied or addressed. In 2 addition, to explicitly discuss NSD in a business model context in manufacturing is novel.

Keywords: manufacturing industry; services; service development process; innovation; service development (search for similar items in EconPapers)
JEL-codes: L60 L84 M31 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hawdps:47

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