Blockbuster or Flop? Effects of Social Media on the Chinese Film Market

Yuntsai Chou and Wei Lin

24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)

Keywords: digital marketing; electronic word of mouth; box office revenue; random forest model; polynomial regression; Maoyan; Douban (search for similar items in EconPapers)
Date: 2024
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