The Influence of Celebrities on OTT Platforms Impact of Telepresence and Parasocial Interaction on National Image and Visit Intentions

Moonkyoung Jang and Saerom Lee

24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)

Keywords: OTT; parasocial relationship; national image; visit intention; telepresence; celebrity involvement (search for similar items in EconPapers)
Date: 2024
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