Influence of Intimacy for Webtoon Creators on Attitudes Toward Illegal Webtoon Consumption: Focusing on the Moderating Effects of Message Framing and Message Subject

Semin Hong, Sang Woo Lee and Hyojin Kang

24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)

Keywords: Illegal webtoon; Message Framing; Legitimate webtoon usage intention; Familiarity with webtoon creators; subject of message (search for similar items in EconPapers)
Date: 2024
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