A study on the performance of Korea's traditional market support project using eWOM: Focusing on Busan, South Korea

Geonyul Sin and Min Ho Ryu

24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)

Keywords: Online Review; eWOM; Performance of Traditional Market Support Project (search for similar items in EconPapers)
Date: 2024
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