The Value of Wi-Fi as Entertainment: An Application to Free Wi-Fi in City Buses of Korea
Yongwon Kim and
ITS Conference, Online Event 2020 from International Telecommunications Society (ITS)
As the usage of mobile data is significantly increasing, the demand for free public Wi-Fi also continues to grow. The ministry of science & ICT (MSIT) and some municipalities in Korea have been constructing free Wi-Fi networks on mass transportation for the benefit of users. In this study, we estimate the economic value of Wi-Fi for leisure based on demand function, which considers the time cost of using the internet. By using the 2016-2019 Korean Media Panel (KMP) data, we estimated the yearly consumer surplus of Wi-Fi and that of Wi-Fi in city buses. In this way, we showed the cost-benefit analysis could be carried out in public Wi-Fi projects.
Keywords: Wi-Fi; Internet; Consumer Surplus; Panel Analysis (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:itso20:224863
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