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Sportmanagement Reflexionen: Kommerzialisierung im Profifußball - mit oder ohne Fans

Dirk Gutzeit

No 4/2021, IU Discussion Papers - Business & Management from IU International University of Applied Sciences

Abstract: Professional football generates billions in revenue in Germany alone. After fifteen consecutive revenue records, the Covid 19 pandemic is leading to revenue declines in the Bundesliga. Football fans have played a major role in these declines. They no longer go to the football stadiums week after week to loudly support their teams. Not because they don't want to, but because it is no longer allowed due to the pandemic since the sixth matchday of the current 2020/21 season. In addition to the findings of declining revenues due to the lack of ticket sales, there is also the question of the significance of fans in the context of advancing commercialisation. Could the current pandemic-related spectator exclusion possibly also enact thought processes to deliberately reduce fan participation?

Keywords: Sportmanagement; Fußball; Profifußball; Fans; Zuschauer; Kommerzialisierung; Pandemie; Bundesliga (search for similar items in EconPapers)
JEL-codes: Z2 Z20 Z29 (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-ger and nep-spo
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