The individual monetary valuation of online hotel ratings
Andy Obermeyer and
No 3/2020, IUBH Discussion Papers - Tourismus & Hospitality from IUBH University of Applied Sciences
We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the individual willingness to pay for higher rating scores and report the corresponding income and age elasticities.
Keywords: Hotel rating; online review; discrete choice model; logit model; monetary valuation; eWOM (search for similar items in EconPapers)
JEL-codes: C25 L8 D12 Z31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-dcm and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:iubhht:32020
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