Cross-Media-Bemühungen klassischer Medienunternehmen im Internet: Eine empirische Untersuchung zur Mehrfachnutzung von Inhalten deutscher Anbieter

Florian Stadlbauer, Lutz Köhler and Thomas Hess

No 2/2003, Working Papers from University of Munich, Munich School of Management, Institute for Information Systems and New Media

Date: 2003
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