Synergien realisieren durch die Mehrfachnutzung von Inhalten im Rahmen von Verwertungsketten: Der Fall Frankfurter Allgemeine Zeitung (FAZ)

Thomas Hess, B. Eggers and Bernd Schulze

No 8/2003, Working Papers from University of Munich, Munich School of Management, Institute for Information Systems and New Media

Date: 2003
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