Datengetriebenes Targeting

Sarah Bauert

No 49, Working Papers for Marketing & Management from Offenburg University, Department of Media and Information

Abstract: Das Ziel der Arbeit ist es herauszufinden, welche Targeting-Techniken von Social Media-Plattformen angeboten werden und somit einen Überblick über die verschiedenen Möglichkeiten zugeben, die Unternehmen im Bereich Social Media-Advertising haben.

Keywords: Datenmanagement; Kundendaten; Trackingverfahren (search for similar items in EconPapers)
Date: 2020
New Economics Papers: this item is included in nep-ger
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