Innovatives Funkhandelsmarketing

Dieter Häder and Christopher Zerres

No 6, Working Papers for Marketing & Management from Offenburg University, Department of Media and Information

Abstract: In diesem aktuellen Arbeitspapier werden Handlungsempfehlungen zur Lösung der Problematik einer Neupositionierung der deutschen Funkfachhändler gegeben. Die Basis dieser Empfehlungen stellen die Ergebnisse von Leitfadeninterviews dar, die mit Experten der Branche geführt worden sind.

Date: 2016
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