Platformization, pluralization, synthetization: Public communication in the digital age

Jan-Felix Schrape

No 2021-02, Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers from University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies

Abstract: The platformization of communication architectures is accompanied by a diversification of individual media use and an erosion of clear structural boundaries between different streams of public exchange. Nevertheless, it is by now evident that the digital transformation does not lead to a general loss of relevance of journalistic services or mass-received content per se and that selection thresholds remain in public communication despite increased connectivity. Against this backdrop, this paper argues that it is still instructive to describe the negotiation of public visibility as a multi-level process, which is now essentially shaped by the peculiarities of digital platforms: First, it examines the increasing platform orientation in media diffusion. Second, it discusses the associated diversification of individual media repertoires and the pluralization of public exchange. Then, the paper elaborates on three basic levels of public communication characterized by a heterogenous interplay of social and technical structuring services.

Date: 2021
New Economics Papers: this item is included in nep-isf and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:stusoi:202102

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