"Too good" to succeed? Why not just try "good enough"! Some deliberations on the prospects of frugal innovations

Rajnish Tiwari and Cornelius Herstatt

No 76, Working Papers from Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management

Abstract: High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.

Date: 2013
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