The economics of influencers and social media stardom

Sophia Gänßle and Oliver Budzinski

No 178, Ilmenau Economics Discussion Papers from Ilmenau University of Technology, Institute of Economics

Abstract: This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).

Keywords: social media; superstars; influencer; platforms; stardom; content producers; YouTube; Instagram; TikTok; gatekeepers (search for similar items in EconPapers)
JEL-codes: D43 D83 D91 F23 L13 L15 L26 L82 L86 M21 Z10 (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-cul, nep-ind and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:tuiedp:178

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