Media bias in women's magazines: Do advertisements influence editorial content?
No 99, Ilmenau Economics Discussion Papers from Ilmenau University of Technology, Institute of Economics
Existing theoretical and empirical studies on Media Bias are subjects of controversial discussions in the literature. However, scientific literatures on Media Bias establish empirical evidence for a positive impact of advertising volume on media coverage. To get in line with the debated literature about whether biases occur, this economic paper presents an empirical analysis of a possible (commercial) Media Bias influenced by advertising expenditure in monthly women´s magazines. The results of a linear panel model regression, a panel poisson regression, as well as those of a panel negative binomial regression model show that there is a positive correlation with the amount of advertising expenditure on the coverage of a company that purchased advertisements on the women's magazines in Germany. A positive correlation between advertising volume and the nomination as well as prize winning of (cosmetic) products could also be found.
Keywords: media bias; advertisement; advertising volume; coverage; two-sided markets (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cul, nep-ger and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:tuiedp:99
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