The Effect of Peer Observation on the Consumption of Temptation Goods: Experimental Evidence

Antonia Grohmann and Sahra Sakha ()

VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy from Verein für Socialpolitik / German Economic Association

Abstract: This paper uses a clean experiment to investigate the impact of peer observation on the consumption decisions of rural households in Thailand. We find that those groups that observe each other show lower within group standard deviation in their decisions. At the same time, we also find that individual choice is influenced by group choice. We find that unfamiliarity with product is counteracted by peer effects. Those in a group that have higher cognitive ability are able to resist peer temptation.

JEL-codes: C21 D12 D85 (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-exp, nep-sea and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc15:113084

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