The Effect of Peer Observation on the Consumption of Temptation Goods: Experimental Evidence
Antonia Grohmann and
Sahra Sakha ()
Annual Conference 2015 (Muenster): Economic Development - Theory and Policy from Verein für Socialpolitik / German Economic Association
This paper uses a clean experiment to investigate the impact of peer observation on the consumption decisions of rural households in Thailand. We find that those groups that observe each other show lower within group standard deviation in their decisions. At the same time, we also find that individual choice is influenced by group choice. We find that unfamiliarity with product is counteracted by peer effects. Those in a group that have higher cognitive ability are able to resist peer temptation.
JEL-codes: D12 C21 D85 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc15:113084
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