Weight Implications of Soda Consumption

Chen Zhu and Rigoberto Lopez

No 9, Outreach Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: This article examines consumers’ valuation of calories in carbonated soft drinks and its weight implications in a broader context beyond sodas. Using a sample of 40,000 consumers, 35 percent were found to have a positive valuation for calories or were “calorie lovers”. The estimates were used in a regression of determinants of their body mass indexes. Although consumer positive valuation for calories is significantly linked to higher BMIs, a sedentary life with lack of exercise is more important in explaining high BMI levels. Other factors, such as education, smoking, and being single led to significantly lower BMIs.

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Date: 2012-03
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Persistent link: https://EconPapers.repec.org/RePEc:zwi:outrep:09

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