Local vs. Organic

Benjamin Campbell

No 25, Outreach Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: When we look at how the terms local and organic impact the purchasing decision, there is clear evidence that these terms do two things. First, they increase the likelihood of purchasing by the average consumer. Second, the average consumer is willing to pay a price-premium to purchase a local or organic product.

Pages: 7 pages
Date: 2014-01
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Working Paper: Local vs. Organic (2014)
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