How to Know More About Your Online Audience
Bridget Behe (),
Benjamin Campbell (),
Jennifer Dennis (),
Charlie Hall () and
Additional contact information
Bridget Behe: Michigan State University
Jennifer Dennis: Purdue University
Charlie Hall: Texas A&M University
No 27, Outreach Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy
In a 2011 survey, the researchers in this article sought to compare smartphone and internet usage of gardening consumers to those of consumers at large. Specifically, they compared consumers who searched online for gardening and nongardening related information as well as those consumers who made online gardening and nongardening related purchases. Results from this study indicated some interesting patterns in consumer behavior, especially when looking at gender and income.
Pages: 3 pages
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://zwickcenter.uconn.edu/outreach_reports_4_1455932169.pdf [302 Found]--> http://cag.uconn.edu/404.php)
Working Paper: How to Know More About Your Online Audience (2014)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:zwi:outrep:27
Access Statistics for this paper
More papers in Outreach Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy Contact information at EDIRC.
Bibliographic data for series maintained by ().