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How to Know More About Your Online Audience

Bridget Behe (), Benjamin Campbell (), Jennifer Dennis (), Charlie Hall () and Hayk Khachatryan
Additional contact information
Bridget Behe: Michigan State University
Jennifer Dennis: Purdue University
Charlie Hall: Texas A&M University

No 27, Outreach Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: In a 2011 survey, the researchers in this article sought to compare smartphone and internet usage of gardening consumers to those of consumers at large. Specifically, they compared consumers who searched online for gardening and nongardening related information as well as those consumers who made online gardening and nongardening related purchases. Results from this study indicated some interesting patterns in consumer behavior, especially when looking at gender and income.

Pages: 3 pages
Date: 2014-04
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Working Paper: How to Know More About Your Online Audience (2014) Downloads
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