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Details about Helena Baptista Alves

E-mail:
Homepage:http://www.dge.ubi.pt/halves
Workplace:Departamento de Gestão e Economia (Department of Management and Economics), Universidade da Beira Interior (University of Beira Interior), (more information at EDIRC)

Access statistics for papers by Helena Baptista Alves.

Last updated 2013-12-17. Update your information in the RePEc Author Service.

Short-id: pal147


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Working Papers

2011

  1. An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads
  2. Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads
  3. University Stakeholders: Identification and Classification by Importan ce
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads

2010

  1. A Phenomenographic Analysis of the Social Marketing Concept
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads View citations (1)
  2. Are we teaching social marketing properly?
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads
  3. Student Satisfaction During and After Higher Education Service Consump tion
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads
  4. The Attraction of Students to the Undergraduate Degree Course in Admin istration
    Apas Papers, Academic Public Administration Studies Archive - APAS Downloads

2007

  1. A model of university choice: an exploratory approach
    MPRA Paper, University Library of Munich, Germany Downloads

2005

  1. LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR
    HEW, EconWPA Downloads
    See also Journal Article in International Review on Public and Nonprofit Marketing (2004)
  2. MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS
    HEW, EconWPA Downloads View citations (1)

Journal Articles

2013

  1. A multi-country level analysis of the environmental attitudes and behaviours among young consumers
    Journal of Environmental Planning and Management, 2013, 56, (10), 1532-1548 Downloads
  2. Co-creation and innovation in public services
    The Service Industries Journal, 2013, 33, (7-8), 671-682 Downloads View citations (2)

2010

  1. The measurement of perceived value in higher education: a unidimensional approach
    The Service Industries Journal, 2010, 31, (12), 1943-1960 Downloads

2009

  1. Public services marketing: casebook
    International Review on Public and Nonprofit Marketing, 2009, 6, (1), 93-94 Downloads
  2. The measurement of the construct satisfaction in higher education
    The Service Industries Journal, 2009, 29, (2), 203-218 Downloads View citations (4)

2008

  1. Sustainable resource use and economic dynamics
    International Review on Public and Nonprofit Marketing, 2008, 5, (2), 197-199 Downloads

2007

  1. Student Satisfaction Index in Portuguese Public Higher Education
    The Service Industries Journal, 2007, 27, (6), 795-808 Downloads View citations (2)

2004

  1. La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
    International Review on Public and Nonprofit Marketing, 2004, 1, (1), 73-88 Downloads
    See also Working Paper (2005)
 
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