Details about Baohong SUN

Access statistics for papers by Baohong SUN.

Last updated 2014-10-16. Update your information in the RePEc Author Service.

Short-id: psu414

Working Papers

Undated

1. Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets
   GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
   Also in GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
   GSIA Working Papers, Carnegie Mellon University, Tepper School of Business
   GSIA Working Papers, Carnegie Mellon University, Tepper School of Business

Journal Articles

2013

1. An approach to decision making based on intuitionistic fuzzy rough sets over two universes
   Journal of the Operational Research Society, 2013, 64, (7), 1079-1089 View citations (2)

2012

2. Database Submission--The ISMS Durable Goods Data Sets
   Marketing Science, 2012, 31, (6), 1008-1013 View citations (7)
3. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
   Marketing Science, 2012, 31, (2), 216-235 View citations (53)

2010

4. A simple test for distinguishing between internal reference price theories
   Quantitative Marketing and Economics (QME), 2010, 8, (3), 303-332 View citations (12)

2009

5. An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
   Marketing Science, 2009, 28, (4), 740-758 View citations (8)

2008

6. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
   Marketing Science, 2008, 27, (6), 1111-1125 View citations (123)
7. Measuring long-run marketing effects and their implications for long-run marketing decisions
   Marketing Letters, 2008, 19, (3), 367-382 View citations (8)
8. The impact of advertising on consumer price sensitivity in experience goods markets
   Quantitative Marketing and Economics (QME), 2008, 6, (2), 139-176 View citations (35)

2006

9. —Dynamic Structural Consumer Models and Current Marketing Issues
   Marketing Science, 2006, 25, (6), 625-628 View citations (2)
10. —Technology Innovation and Implications for Customer Relationship Management
    Marketing Science, 2006, 25, (6), 594-597 View citations (10)

2005

11. Choice Models and Customer Relationship Management
    Marketing Letters, 2005, 16, (3), 279-291 View citations (22)
12. Promotion Effect on Endogenous Consumption
    Marketing Science, 2005, 24, (3), 430-443 View citations (68)

2004

13. Product Strategy for Innovators in Markets with Network Effects
    Marketing Science, 2004, 23, (2), 243-254 View citations (50)

2001

14. Testing for Choice Dynamics in Panel Data
    Journal of Business & Economic Statistics, 2001, 19, (2), 142-52 View citations (32)

1998

15. Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
    Journal of Econometrics, 1998, 89, (1-2), 177-196 View citations (18)