 A STUDY OF THE INVESTMENT BEHAVIOR BASED ON BEHAVIORAL FINANCEYu Zhang () and
Xiaosong Zheng ()
European Journal of Business and Economics, 2015, vol. 10, issue 1, 557 volume1: 10 Abstract: Behavior finance introduces psychology, sociology and other research methods into the study of investment behavior to explain how investors handle the information and take actions. This paper presents the literatures as theoretical solutions to the market anomalies of the traditional market theories. The behavioral psychology is examined through the study on the questionnaire of Chinese security investors. The results show that the investors are not always adopt rational behaviors as traditional finance theory assumed, but make a lot of irrational decisions based on individual cognitive and prejudices, even institutional investors often show the characteristic of irrational. In the guidance of the behavioral finance theory, the research will be closer to the reality and give more significant insight to the selection of investment strategy and psychology characteristic used to explain market anomalies. Keywords: psychologybehavior; anomalies; investor; finance (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:10:y:2015:i:1:p:557 Access Statistics for this article More articles in European Journal of Business and Economics from Central Bohemia University |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.