CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING

Gabriela Hanus ()
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Gabriela Hanus: Gabriela Hanus, University of Economics in Katowice, Katowice

CBU International Conference Proceedings, 2016, vol. 4, issue 0, 010-013

Abstract: Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.

Keywords: Grocery shoppinge-consumer; e-commerce; electronic retailing. (search for similar items in EconPapers)
JEL-codes: O35 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:4:y:2016:i:0:p:010-013

DOI: 10.12955/cbup.v4.737

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