Micro-strategies of Contextualization Cross-national Transfer of Socially Responsible Investment

Eva Boxenbaum and Jean-Pascal Gond

No 06-24, DRUID Working Papers from DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies

Abstract: This paper examines how individuals select and mobilize local institutions when they transfer business practices across societies that are construed as dissimilar to one another. We investigate empirically how the American business practice of socially responsible investment (SRI) was transferred to France and Quebec. Our analysis identifies five micro-strategies that were employed to contextualize SRI, namely filtering, rerouting, stowing, defusing, and coupling. This repertoire of micro-strategies extends previous research on contextualization, translation, and institutional transfers and links them to one another. They may also help explain why some transfers succeed while others fail.

Keywords: Contextualization; transfer; translation; institutional theory; socially responsible investment (search for similar items in EconPapers)
Date: 2006
New Economics Papers: this item is included in nep-cse and nep-soc
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Persistent link: https://EconPapers.repec.org/RePEc:aal:abbswp:06-24

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