Impact of COVID-19 on FMCG Sector

S Rajamohan, J Jenefer and A Sathish
Additional contact information
S Rajamohan: Alagappa Institute of Management
J Jenefer: Alagappa Institute of Management
A Sathish: Alagappa Institute of Management

Shanlax International Journal of Management, 2021, vol. 8, issue 4, 69-74

Abstract: Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.

Keywords: Coronavirus; Pandemic; Outbreak; FMCG; Volatility; Stationarity (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.shanlaxjournals.in/journals/index.php/management/article/view/3817 (text/html)
http://www.shanlaxjournals.in/journals/index.php/m ... ticle/view/3817/3173 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acg:managt:v:8:y:2021:i:4:p:69-74

DOI: 10.34293/management.v8i4.3817

Access Statistics for this article

Shanlax International Journal of Management is currently edited by S.Rajamohan

More articles in Shanlax International Journal of Management from Shanlax Journals Madurai, Tamil Nadu, India.
Bibliographic data for series maintained by S.Lakshmanan ().