Implementing SaaS Solution for CRM

Adriana LIMBÄ‚ÅžAN () and Lucia Rusu ()

Informatica Economica, 2011, vol. 15, issue 2, 175-183

Abstract: Greatest innovations in virtualization and distributed computing have accelerated interest in cloud computing (IaaS, PaaS, SaaS, aso). This paper presents the SaaS prototype for Customer Relationship Management of a real estate company. Starting from several approaches of e-marketing and SaaS features and architectures, we adopted a model for a CRM solution using SaaS Level 2 architecture and distributed database. Based on the system objective, functionality, we developed a modular solution for solve CRM and e-marketing targets in real estate companies.

Keywords: E-Marketing; SaaS Architecture; Modular Development (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:infoec:v:15:y:2011:i:2:p:175-183

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