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ESTIMATING CONSUMER WILLINGNESS-TO-PAY FOR COUNTRY OF-ORIGIN-LABELS FOR BEEF PRODUCTS

Maria Loureiro and Wendy Umberger

No 19745, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 25
Date: 2002
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19745

DOI: 10.22004/ag.econ.19745

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