MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION
Todd Schmit and
Harry Kaiser
No 19754, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Abstract:
Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the mid-1990s; average elasticities since have been similar.
Keywords: Marketing (search for similar items in EconPapers)
Pages: 29
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19754
DOI: 10.22004/ag.econ.19754
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