Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions

Lijia Shi, Lisa House and Zhifeng Gao

No 124998, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Abstract: In this study, we conduct a series of BDM auctions at multiple marketing outlets to elicit consumers’ willingness-to-pay (WTP) for organic and local blueberries. We find that consumers’ attitudes and their reported valuation of organic and local production of blueberries vary across different types of marketing outlets. Participants’ purchase intentions are controlled in the auction process to see how participants’ purchase intentions for the auctioned product affect their partial bids (WTP for an additional attribute) as well as full bids (WTP for the auctioned product). The results suggest that purchase intention affects full bids, but not partial bids.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 26
Date: 2012
New Economics Papers: this item is included in nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:124998

DOI: 10.22004/ag.econ.124998

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