Anonymous Social Networks versus Peer Networks in Restaurant Choice

Ashutosh Tiwari and Timothy J. Richards

No 150467, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.

Keywords: Community/Rural/Urban Development; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics (search for similar items in EconPapers)
Pages: 21
Date: 2013-05-31
New Economics Papers: this item is included in nep-dcm, nep-net, nep-soc and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150467

DOI: 10.22004/ag.econ.150467

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