Consumer preferences for apple quality traits

Lilian Carrillo-Rodriguez, R. Karina Gallardo (), Chengyan Yue, Vicki McCracken, James Luby and James R. McFerson

No 150503, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This study investigates the marginal values consumers place on apple quality traits as part of a larger SCRI project whose goal is to increase the long-term economic sustainability of Rosacea crops by increasing the U.S. per-capita consumption of fruits. Information on consumers’ preferences and the value they place on fruit quality is important and may help breeders better establish trait priorities and make the breeding process more efficient. We conducted sensory tasting tests and experimental auctions in order to study consumer preferences for apple quality traits. We find that consumers value more some quality traits depending on the information they have to make their decision. Size and color are important when consumers have information based on appearance, and sweetness and crispness are important when consumers have information based on sensory tasting tests.

Keywords: Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 17
Date: 2013
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150503

DOI: 10.22004/ag.econ.150503

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