An Examination of Consumer Willingness to Pay for Local Products

Aaron Adalja, James Hanson, Charles Towe () and Elina Tselepidakis

No 150505, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This paper uses stated and revealed preference data from a choice-based conjoint survey instrument to estimate willingness to pay for distance-based local food products. The survey was administered to three different groups of respondents: members of a consumer buying club, a random sample of Maryland residents, and suburban Maryland grocery store shoppers. We find that both the random sample of Maryland residents and the grocery store shoppers are willing to pay a premium for local products, but view locality and production method as substitutes. Conversely, more selective shoppers, members of a consumer buying club, are willing to pay less for local than their counterparts, but do not conflate local with other premium attributes, such as grass-fed production.

Keywords: Livestock Production/Industries; Production Economics (search for similar items in EconPapers)
Pages: 33
Date: 2013-06-03
New Economics Papers: this item is included in nep-dcm
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Citations: View citations in EconPapers (6)

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Related works:
Journal Article: An Examination of Consumer Willingness to Pay for Local Products (2015)
Journal Article: An Examination of Consumer Willingness to Pay for Local Products (2015)
Working Paper: An Examination of Consumer Willingness to Pay for Local Products (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150505

DOI: 10.22004/ag.econ.150505

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