The Puzzle of Valuation Gaps Between Experimental Auction and Real Choice Experiments: Do Purchase Intention and Price Bargaining Preference Matter?

Jing Xie, Zhifeng Gao and Lisa House

No 151282, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This article examines the preferences revealed by two non-hypothetical experiments. We found that WTP estimates from real choice experiment are significantly than auction bids. We provide two possible reasons for it: consumers’ purchase intention and aggressiveness in price bargaining. Our results suggest that the discrepancies among experiments can come from the heterogeneity of respondents’ price bargaining aggressiveness, but not from purchase intention differences.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 24
Date: 2013
New Economics Papers: this item is included in nep-cbe, nep-dcm and nep-exp
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:151282

DOI: 10.22004/ag.econ.151282

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