Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information

Xianwen Chen, Frode Alfnes and Kyrre Rickertsen

No 168094, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: Consumers prefer ecolabeled products. However, little is known about the effects of ecolabels when consumers are simultaneously exposed to negative environmental information. We conducted a stated choice experiment in France with eight fish products that were either ecolabeled or unlabeled. Four types of negative information concerning the potential negative environmental consequences of catching wild fish or producing farmed fish were randomly administered to the participants. The data were analyzed by a mixed logit model. Several results emerged. First, there are positive ecolabeling effects on the willingness to pay (WTP) for fish. Second, ecolabeling cannot fully mitigate the negative effects on WTP of negative environmental information. Third, there is a positive effect on the WTP for substitute fish produced with the same production technology as the type of fish that receives negative environmental information.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-env
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:168094

DOI: 10.22004/ag.econ.168094

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