Actions towards food safety: choosing labels or self-protection

Shiwen Quan, Yuan Chen and Yinchu Zeng ()

No 170219, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: This paper constructs a theoretical framework of consumers’ label-choosing and self-protection behaviors when meeting their demand for food safety. With data collected from a survey on vegetable consumers in Beijing, we employ a bivariate Tobit model to make empirical analyses. The results show that knowledge and non-wage income have positive effects on promoting consumers’ label-choosing and self-protection behaviors. Self-protection, compared to label-choosing is relatively more labor intensive, thus a higher wage rate will result a lower level of self-protection behavior due to relatively higher opportunity costs. Additionally, consumers of different ages will choose different ways to pursue food safety. The younger are inclined to purchasing more labeled vegetables while the elder tend to conduct a higher level of self-protection behavior.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty (search for similar items in EconPapers)
Pages: 2
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:170219

DOI: 10.22004/ag.econ.170219

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