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Human Values and Consumer Preferences for Extrinsic Credence Attributes in the German and Italian Markets for New Potatoes

Jill Ann Fitzsimmons, Francesca Colantuoni, Gianni Cicia and Teresa Del Giudice (agriqual@unina.it)

No 170672, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: We explore the relationship between observable socio-demographic consumer characteristics, consumers’ unobservable human values as measured by Schwartz’ Portrait Values Questionnaire, and consumers’ preferences for extrinsic credence attributes on their purchases of new potatoes in two countries, Italy and Germany. Parallel marketing studies were conducted in each of the two markets, with the intention of comparing the impact of human values on purchases of new potatoes with several attributes (price, country of origin, carbon footprint certification, ethical certification, method of production, and packaging). Motivation for the study comes from the declining market share of the domestic early potato due to international competition. Applied methods include Principal Component Analysis and Latent Class Analysis.

Keywords: Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 19
Date: 2014
New Economics Papers: this item is included in nep-agr, nep-eur and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:170672

DOI: 10.22004/ag.econ.170672

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