Willingness-to-Pay for Sugar Fortification in Western Kenya

Kennedy Pambo, David Otieno and Julius J. Okello

No 202970, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: Food fortification presents practical and cost-effective alternative to the fight against micronutrient malnutrition. Vitamin A deficiency and lack of iron bears the greatest economic importance in Kenya. To understand the potential for mass industrial fortification programs, the study assessed the consumers’ willingness-to-pay for fortified sugar using choice experiment approach, on a sample of 162 sugar consumers drawn from Western Kenya. The results revealed that consumers are willing to pay positive premiums for most fortified sugar attributes, except the attribute involving sensory characteristics. The study conclude by suggesting specific sugar fortification targets for various consumer segments.

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty (search for similar items in EconPapers)
Pages: 22
Date: 2015
New Economics Papers: this item is included in nep-agr and nep-dcm
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:202970

DOI: 10.22004/ag.econ.202970

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